Examination of the role of creativity and innovation in business with a particular focus on the management of the innovation process. Students will explore personal creativity, management practices that enhance or suppress creativity, the relationship between creativity and innovation, and the process of innovation in a business setting. Pre-requisite: Junior-level standing.
- developing an integrative approach to innovation, creativity and design, and understanding how these topics fit together across disciplines;
- researching the relationship between creativity and other standard measures of success; and
- identifying creativity tools and techniques that will help improve an organization's effectiveness
In this revolutionary guide, Stanford University Professor and international bestselling author of inGenius adopts her popular course material to teach everyone how to make imaginative ideas a reality.
As a leading expert on creativity, Tina Seelig has continually explored what we can each do to unleash our entrepreneurial spirit. In Insight Out, she offers us the tools to make our ideas a reality. She clearly defines the concepts of imagination, creativity, innovation, and entrepreneurism, showing how they affect each other and how we can unlock the pathway from imagination to implementation, where our ideas then gain the power to inspire the imaginations of others.
Drawing on more than a decade of experience as a professor at the Stanford University School of Engineering, Seelig shows readers how to work through the steps of imagination, ideation, innovation, and implementation, using each step to build upon the last, to ultimately create something complex, interesting, and powerful. Coping with today’s constant change, everyone needs these skills to conquer challenges and seize the opportunities that arise. Seelig irrefutably demonstrates that these skills can be taught, and shows us how to mobilize our own energy and bring new ideas to life. (Review provided by Amazon)
Content produced by Robert L. Holbrook, Jr.
Printable pages (e.g., topic schedules, syllabi) have been optimized for printing with half-inch margins and no headers or footers. These pages have been carefully screened for inaccuracies, but content may not be consistent with that presented in class. When inconsistencies arise, please feel free to contact Dr. Holbrook or stop by 308 Copeland Hall.